ROOOAR is a digital hub dedicated to female entrepreneurs and women in business.

we will feed your brain and nourish your soul.

we will introduce you to women who’ve built fabulous businesses or careers,
and bring you smart, up-to-date articles about everything that is important you.

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ROOOAR Magazine


a quarterly digital magazine

dedicated to female entrepreneurs and women in business.


Filled to the brim with articles and interviews to make your every day life easier and more inspired.


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Maddie Peterson

“My business grew from a love of people and savouring the best stories of life. Over the years it's grown to include commercial work in the arts and education industries and also mentoring young business owners to follow their dreams.” Maddie Peterson - etta photography | view all members

Latest on the blog

marketing with soul

3 Ways to market your business with soul

Let’s talk about marketing. How do you feel about marketing? Do you love telling everyone about what you do, or do you dread it? Over the years marketing seems to have built up a bit of a reputation. When speaking…

business, woman, fear

Does it scare you?

One of the best ways to know if you’re on the right path is that you’re freaking out! Doing something we don’t really care about doesn’t give us the same emotional reaction than if we’re going after something that we…

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