Technology: The Good, The Bad And The Ugly

As a marketing strategist who started my business in the social media early years, I’ve spent a lot of time using and observing technology and how it impacts us and our business.
I’ve come to realise, now more than ever, there is good, bad, and ugly with technology.

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Movers, Shakers And The Cookie Baker

Through Baked by Erica, I endeavour to spread joy and happiness to everyone I meet through delicious baked treats and use the profits from these treats to spread the joy and happiness further to a small farming community in the Philippines. Building an empire and changing lives, one cookie at a time!

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Use Social Media To Empower, Not Disempower

There’s a lot of talk about this and the impact of social media-driven ‘comparisonitis’ on people’s wellbeing. As social media has grown into the beast it now is, people are a lot more discerning, and arguably less prone to comparisonitis.

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Creating Passive Income

There are lots of ways that you can look at including passive revenue streams into your business. In fact, there are plenty of ways that are more “passive” than building and running a course.

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The Power Of Communities

Communities are great to connect with each other, especially for women.
If you use the power of (online) communities to connect to each other, you can achieve more. You can learn from each other, which makes your work more fun.

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