As a marketing strategist who started my business in the social media early years, I’ve spent a lot of time using and observing technology and how it impacts us and our business.
I’ve come to realise, now more than ever, there is good, bad, and ugly with technology.
Through Baked by Erica, I endeavour to spread joy and happiness to everyone I meet through delicious baked treats and use the profits from these treats to spread the joy and happiness further to a small farming community in the Philippines. Building an empire and changing lives, one cookie at a time!read more
Embracing technology can drive gains but there will always be a need for human connection. Businesses who can successfully combine both, will stay a cut above the rest.read more
There’s a lot of talk about this and the impact of social media-driven ‘comparisonitis’ on people’s wellbeing. As social media has grown into the beast it now is, people are a lot more discerning, and arguably less prone to comparisonitis.read more
There are lots of ways that you can look at including passive revenue streams into your business. In fact, there are plenty of ways that are more “passive” than building and running a course.read more
In a world where there is so much talk about the ‘sisterhood’, it is heartbreaking seeing posts and comments on social media where women are attacking each other.read more
When I first started to think about starting up a business, I found it hard to imagine what life as a freelancer would be like.read more
Communities are great to connect with each other, especially for women.
If you use the power of (online) communities to connect to each other, you can achieve more. You can learn from each other, which makes your work more fun.
Everyone feels down sometimes. While it’s not necessarily comforting to know that other people feel stress and pressure as well, it’s beneficial to know how other people overcome these slumps.read more
As professionals, we all understand the importance of changing with the times. In 2018, internet marketers are moving into video and photo-rich platforms.read more
When you enjoy your work, it’s not work at all. Many people turn their hobby into a business. Here’s how to get started with turning what you enjoy into what makes you money.read more
Often people will equate procrastination with being lazy. However, this is too simplistic a view. Procrastination is actually driven by a complex cycle of thoughts and beliefs, feelings, and behaviours.read more
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